Jibril Salifu on Digital Storytelling, Citizen Engagement and Sport in Place Branding

As PhD Student at Middlesex University London specializing in Place Branding, a lecturer, and a former Commonwealth Games Coordinator, Jibril Salifu brings a distinctive mix of academic insight, communications expertise, and hands-on experience in citizen engagement and sports diplomacy. With a career bridging institutions in both Ghana and the UK, his work explores how places can harness the power of new media and culture to shape stronger, more inclusive identities.